About Us
We are problem solvers.
We build things that help athletes and brands unlock value in the sports ecosystem. We start with creative projects, then scale into apps and systems that accelerate the sports economy in Hong Kong and beyond.
The Founders
Built by people who get it
Colin Cheung
I’ve been running track since I was 10, and it’s become a core part of who I am. I founded Naturehood to help athletes (including myself) build personal brands so they can earn what they deserve and sustain a long-term career outside the 9–5 path.
Chevy Cheung
I was motivated to start Naturehood after something that happened during my internship at an investment bank. I told my manager I was a sprinter, and he asked, “Can you make money from that?” That question stayed with me. It showed how undervalued sport is in Hong Kong — and it became the reason I started building a platform that helps athletes create real commercial opportunities.
Justin Choi
I’m a sports lover, and I’ve seen that many sports communities in Hong Kong aren’t very engaging or well-structured. I enjoy taking on challenges, so I founded Naturehood to help change that. Since launching last year, the more my team and I have built, the more meaningful this project has become. My hope is that Naturehood will create real impact for local athletes and sports communities.
More is coming soon
We're just getting started. Stay tuned as we share more of our journey, our team, and what we're building for athletes and brands across Hong Kong and beyond.