Introduction
What is Naturehood
Naturehood is a startup that connects athletes and brands. We don't just introduce them — we plan, research, and produce the collaboration from start to finish. From creative direction to content production, we build projects that serve both the athlete's identity and the brand's goals.
Our Process
How We Work
For athletes
Athletes as Brands
We help athletes develop content and personal branding that reflects their performance, mindset, and journey—turning visibility into long-term value, without distracting from training.
For brands
Athletes × Business
We match athletes with businesses that align with their audience and values, creating authentic collaborations that benefit both sides—athletes get paid, brands get meaningful exposure.
For the community
Growing with Intention
Naturehood is a growing startup. We start with creative projects, then scale into technology and tools that accerelate the sport economy in Hong Kong and beyond.
Join the Naturehood community
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